How to Recognize When Marketers Hoodwink You - EXTENDED CUT

FEATURING MARA EINSTEIN - Ever watch people in line at the grocery store or the post office scrolling their phones on Instagram or TikTok? Perhaps you are one of those people, swiping up from one video to the other, enjoying entertaining content created by ordinary people just like you. 

A new book makes the compelling case that most social media feeds are now filled with content that’s been created using the same marketing tactics as cults do. You’re not watching content as much as you’re endlessly scrolling through ads. Former marketing executive and media studies professor Mara Einstein helps us sharpen our radar for branded content.