Corporations Use Digital Technology to Spy on Kids
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FEATURING FAITH BONINGER – These days it is not uncommon to see children as young as 3 or 4 playing games on an iPad at a restaurant while their parents enjoy a quiet meal. And, it is also increasingly required that children use digital teaching tools at school. In fact we take pride in developing technological literacy at an early age as a step toward future success.
What most of us don’t realize is that companies that make the software our children are exposed to, are quietly gathering extraordinary amounts of behavioral data for marketing purposes.
Faith Boninger, research associate in Education Policy, University of Colorado; she is the co-author of an annual report on schoolhouse commercialism for the National Education Policy Center’s Commercialism in Education Research Unit. Her new book with Alex Molnar on the topic, “Sold Out: How Marketing in School Threatens Children’s Well-Being and Undermines their Education.”