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FEATURING SHEENA ROLLE - Florida’s Governor Ron DeSantis has, for many months now, kept his name in the news headlines with announcements around banning books, attacks on gay and transgender rights, undermining educational curricula, and waging a general “war on wokeness.” It has been a long lead up to his expected announcement of a 2024 presidential run. DeSantis has been adept at recasting attacks on people’s humanity as defending Floridians. Now, the progressive organization Florida Rising is readying its own strategy to take back the narrative of equality, fairness, safety, and democracy with a new campaign called Wake-Up Wednesdays.

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